Studying the Bible in context Essay Example for Free

Studying the Bible in context Essay 1, a. In helping readers to understand the various meanings of passages in the scripture, and for purposes of categorizing the bible literature in various narratives, the bible authors have develop various techniques which include the use of exegesis, which is essentially a systematic process that is used by an author in order to arrive at a coherent and reasonable meaning of a certain passage in the bible. This technique helps a reader to know the historic setting and the original meaning that the passage gave to the original recipients of the message. The rhetorical and progression devices have also been applied. In a rhetoric device, the author puts a lot of emphasis on a point that a leader is intended to grasp, while the progression device creates a story by developing events from the background to the climax of the story. All these are meant to helps readers to understand the context clearly. The paradox technique has been applied where two contradictory statements are used for instance, when Jesus stated that whoever wants to save their life must lose it. These and many other techniques have been applied to help understand and categorize bible literature as well as making the bile interesting to read. In the interpretation of bible narratives, it is important to be cautious by ensuring that an alert and careful reading of the text is done to avoid misinterpretation. A reader is supposed to visualize the whole story, and look for the literal meaning of words in order to attain the correct meaning. 1, b. Genesis chapter 17 talks about the appearance of God to Abraham when he was 99 years old. It was at this time when God renewed his covenant with Abraham and made renewed his promises to him including the promise of a son and that Abraham would become a father of a great nation. God also that, Abraham and all his descendants must be circumcised. From a theological perspective, (2006) stated that, the appearance of God this time was in the person of Christ Jesus. Where God told Abraham that he was â€Å"the Almighty,† this was meant to portray the real character and nature of God, by the use of the name Elshadai. Various scholars have however given different meanings to the name Shadily including an all-sufficient God, abundantly, one who pours out blessings, one who is rich among other meanings. By God asking that Abraham appear before him blameless, it shows how God would want the people to appear before him wholly and with total commitment. God appeared to reaffirm the covenant he had made with Abraham close to 25 years ago, and proved that he was faithful to whatever promises he makes to the human nature. God made a change of names for both Abraham and Sara as a way of encouraging their faith and to show that he would indeed make a father and a mother of a great nation. Abraham was in turn supposed to get circumcised and to circumcise all his descendants, this portrays the need for Christians to make sacrifices and to keep holy if they are to realize the promises of God. 1, c. Theologians have argued that, just like other historical books, the book of Acts is predominantly descriptive other than normative. The argument is that most of the events that have been explained in the book of Acts may not necessarily take place today and that some of the things which happened to people during the time of writing the book of Act, may not happen today. Acts 5 explains the story of Sapphira and Ananias and how they were struck down to death because of lying to God, this however does not mean that if Christian lie to God today the same punishment will be applicable to them. If Acts would be viewed as normative, does it mean that Christians should take the example of Acts 8: 16? which stated that leaders were then elected by way of ballots, the statement is therefore better viewed in the descriptive manner other than in the normative form. Acts 28: 36 talks about the early Pentecostals who were snake handlers, if Christians were to view this statement as normative, it would therefore mean that such snake handling actions are justified. Theologians have approached the book of Acts from the literal meaning, they have interpreted word to word, and passage to passage, and have then applied the teachings to the modern time in order to determine whether the book should be viewed as normative or descriptive. The literal approach is good as it helps leaders to first understand the meaning of a passage in the scripture and then look at the applicability of the context in the present time. 2, a. Theologians have stated that, the gospels are to be accepted as the reliable historical source that explains about the birth and life of Jesus Christ. The gospels consist of four books in the new testament which are Luke, Matthew, John and Mark. The gospels are also referred to as the good news books, they talk about the birth and life of Jesus. The scholars of the new testament have agreed that, the gospels cannot be said to be biographies, because they are not presented in a way that a biography is set in the modern time, theologians have also stated that, the gospels only focus a little on any issues that are of significance to the theological studies. It is therefore proper to take the gospels as history. 2, b. Parables are interpreted as the allegories. Theologians have stated that, there is need to search into the hidden meaning that is to be found behind the words in a certain parable, so that a person may be able to get the right meaning of the passage and the intended teaching of the parable. This technique of interpretation has been referred to as the hardening theory. The first principle in the interpretation of parables states that, the parables should be looked at by the setting of the good example shown from Jesus life. This sets the point of view from which parables should be approached. Another principle states that, parables should be approached from the scenery point of view, where the interpretation should not be done on word to word or from line to line, but rather by looking at the whole story after which a reader can then be in a position to derive the hidden meaning. 2, c. Luke 16: 19-31 is a bible parable which tells the story of the rich man and Lazarus. The rich man lived in luxury while on earth while at the same time Lazarus lived in poverty and much suffering. When the two died Lazarus went to heaven where he rested in the chest of Abraham, while the rich man was tormented in hell. The rich man cried for help but could not be assisted because his time of repentance had gone. This parable explains what happened during that time, and closely relates the story to the events in the present day. In the interpretation of the parable, the rich Christians are supposed to take care of their poor brothers. When the rich man requested that Lazarus be sent on earth to warn his brothers, Abraham stated that, those who could not listen to Moses and Isaac would never listen to Lazarus if he was to come today to give a warning. This relates to the Christians who hear the word of God but do not pay any keen attention to it. The parable has therefore set the biblical teaching on the way of life which should be adopted by Christians. 3, a. The bible scholars have argued that, the moral standards of God did not change even after he gave the law to Moses. The Mosaic law is clearly studied as it states the laws that were given to the Israelites and the standards which God set for the Israelites to observe. The Mosaic law was delivered to the Israelites through Moses. The new covenant that was given to Abraham did not negate the moral standards that had been set earlier in the Mosaic law (Galatians 3:18-21). The only difference is that, in the mosaic covenant, the faithfulness of both parties was required where man was to be faithful to God and would in turn receive receive the promises of God, this is called a bilateral covenant, the Abraham covenant has only God who has promised to be faithful in fulfilling his promises, and is therefore called a unilateral covenant. The new covenant had Paul, James and Jesus emphasizing that Christians should keep and observe the whole law. Christians have therefore been urged to observe the Abraham law that has similar moral standards set by God in the Mosaic law. 3, b. Exodus 22:18, expresses how a witch and a sorcerer is viewed in the kingdom of God. The witch and the sorcerers may be representing all the evil people in the community who are not valued in the eye of God and in the Christian community, as their ambition is to confuse the faithful and to cause problems in the society. The meaning of exodus is not that the faithful should kill the witch and the sorcerer, but rather, they should pray for them and help them to repent and change their ways. 4, a. The epistles are the letters that were written to various individuals in the early church and their authorship is acknowledged to Paul. The epistles begin by mentioning the name Paul in their first wording. The epistles are to be read historically in that, they give a lot of descriptive details about the way the early church lived and how the church was conducted. On the bigger part, the epistles mostly have the theological studies, where the letters that were written to the various churches and to the various individuals addressed specific situations such as, a social wrong that needed people to correct or a poor interpretation of the scripture that needed to be corrected. The letters would also be written where there was a misunderstanding in the early church that needed to be resolved. The epistles contain a lot of theology that require proper interpretation, but at the same time of of the interpretations goes back to the historical settings in the church. 4,b. Collosians 1:13 can be interpretation from the historical sense in that, it takes about it talks a bout a historical past where human beings were living in the darkness, this period can be explained by looking at how it looked like, before human beings got to the grace period when Jesus Christ brought salvation. From the theological point, the verse calls for a lot of theological interpretation where the statement addresses the way in which Christians should live in the life of Christ Jesus. 4, c. Romans 14 together with 1 Corinthians 8, talks about the issue of Christian faith. Paul expressed to the Christians that, they had the liberty to eat anything including the food that was offered to the idols. In stating this, Paul explained that there was only one God and therefore, a Christian who examines their heart and felt it right to eat such food did not commit any sins. Drinking of wine is also not prohibited in the teaching of Paul and he even stated that a little wine for the stomach was good. Christians should always inquire into their conscience and mind to determine whether their faith allows them to do certain action. However, where an act done by a strong believer may ,mislead a weaker believer, it is good for the strong believer to avoid the action.

Tex Rickard :: essays research papers

Tex Rickard: the story of his life. The man who was known as Tex Rickard, was born on Jan 2, 1870 with the byname of George Lewis Rickard. He led a life of different jobs, I guess you could say he was a jack of all trades. His life, or the part of it that dealt with the gold rush, was what I would say as, short lived. After raising cattle in Texas, and ruling a little town as the town marshal he decided to move on to something different. He moved to a small city in Nevada called Goldfield. Goldfield was a boom town, which came about with the help of gold, and the fact the Rickard set up a casino. Now Tex didn't make his money by mining for gold in California or in Nevada, but instead he was a professional gambler, and fight promoter. It is his final profession that he decided to stick with, and to say the least, he was most prosperous in this final job. As a fight promoter his life was very active. To publicize the community he decided to promote the world lightweight title fight between Joe Gans and Oscar Nelson. The fight was a long one, not only was it more then the normal 12 rounds, but it was nearly 4 times the normal, being 42 rounds in length. This would be the start of something big for Rickard. In 1920 he gained control of Madison Square Garden, and in his new arena he would stage the first million dollar fight, this would be the first of five million dollar crowds. Rickards achievements didn't just come to him by luck. He made boxing a sport for all races and both the sexes. He appealed to the racism in people by posing a black against a white. He also aroused the patriots in the country by fighting a draft dodger and a war hero,

Kinetic Chemistry

The name of the course: Kinetic Chemistry The student name : Wejdan Mohammed Al-Otaibi Teacher name :Razan SnariGroup namber :1The year : 2017/2018Spectrophotometry: is a device to measure the amount of light in the material used. This device consists of two parts: the first is the light source, and the second is the photometer . the work principle of this device : the liquid or material that we want to measure the elements inside is placed in a tub, this tube is then placed between the light source and the photometer . so that the amount of light passing through the sample is measured by photometer. When a photometer is exposed to light, it acquires or generates an electrical signal that changes with the amount of light absorbed by the liquid . this change in light absorption depends on the change in the concentration of the substance. the way work this device: this device it measures the absorption of light by liquid materials at different wavelengths, and thus can identify a number of unknown substances or calculate known concentrations of materials . 22288507372350 Stepped flow Technique:is a rapid mixing device, to study the kinetics of quick chemical reactions in solutions . this device contains two reactants which are kept in separate reservoirs and are prevented from flowing freely . the interaction starts by installing the reactants in the device. these materials are then released to the mixing chamber, which mixes these interacting materials , the reaction is then monitored by observing the change in the absorption of the reaction solution . When the reaction progresses, it fills the â€Å"stop syringe† that expands until it reaches the point at which the interaction reaches a continuous flow , thus stopping flow or interaction27527257162800Sodium reacts strongly and quickly with water and produces a solution of sodium hydroxide and hydrogen gas, a colorless solution. During the reaction sodium can be heated and It may ignite and burn with an orange flame . Hydrogen gas released during the combustion process reacts with oxygen in the air . the resulting solution is basic because of the melting of sodium in the water. this interaction between sodium and water is an exothermic reaction. sodium reaction with water is the closest to explosion. Na +2 H2O ?2 NaOH + H2. This search used this interaction and because it is fast, it uses the stepped-flow techniques method to control it Rate=-d[Na]dt=-12d[H2O]dt=12d[NaOH]dt+d[H2]dt Reverences:Physical chemistry for the life sciences –Thomas EngelCompendium of Chemical TerminologyPhysical chemistry for the life sciences-Peter Atkins , Julio De PaulaAdvances in standards and methodology in spectrophotometry ,K.D.Mielen

Essay about Conflict Resolution - 1616 Words

Conflict Resolution Throughout life people should consider developing integrated conflict management systems to prevent and resolve conflict and provide practical guidelines for designing and implementing such systems. The principles identified in this document can be used to manage external conflict with customers, clients and the public. Better understanding of peoples personality types is the first step in resolving conflict. Group participation is another area that deserves attention. Understanding the objective of the group will also help to strive towards a common goal, and help to dissolve conflict. Personalities enter into play in all aspects of life, from the most innocent playground activity in kindergarten to corporate†¦show more content†¦Conflict is detrimental to a groups ability to work together. Although conflict can never be completely avoided, most personality differences can be worked around if you know how to identify them, understand how they affect the group and learn methods to avoid them. Thompson, Aranda, and Robbins (2001) write about two main types of conflict. The first type of conflict is; emotional conflict, or sometimes called A-type conflict. This conflict can threaten productivity. These personality types can take over a group. They bully the other members into accepting their point of view. They can be overbearing, or use anger to overwhelm any opposition to their ideas. They can be so opinionated that no one else has a chance to speak up or get their point across. The next type of conflict is; cognitive conflict, or sometimes called C-type conflict. This conflict usually revolves around the merits of ideas or plans. Although disagreement can occur, this type of conflict can be used to stimulate creativity. Looking at a problem from different points of view can assist the whole team in problem solving. The method is to attack the idea not the person. This type of conflict usually benefits team functioning. The goal is to turn A -types personalities into C-types. There are several different ways of achieving that goal. To start with, each team member must agree on a common plan. Duties should be divided evenly and all team members must hold eachShow MoreRelated Conflict Resolution Essay1288 Words   |  6 Pages Major conflict that is not dealt with can devastate a team or organization (Make Conflict Work, 2008). In some situations, conflict can be more constructive than destructive. Recognizing the difference between conflict that is constructive to the team and conflict that is destructive to the team is important. Trying to prevent the conflict is not always the best way to manage conflict when working within a team setting. Understanding conflict, what causes it, and how to resolve conflict effectivelyRead MoreConflict Resolution : Conflicts Resolution988 Words   |  4 PagesWhen it comes to conflict resolution there are several ways to handle this. There’ve been several times that I’ve had to deal with conflict resolution. Conflict resolution also has several tips that you can learn to be able to handle a conflict. A conflict resolution can be handled in a positive way or a negative way. What is conflict resolution? In Community Tool Box it states â€Å"Conflict resolution is a way for two or more parties to find a peaceful solution to a disagreement among them. The disagreementRead More Conflict Resolution Essay614 Words   |  3 Pages Conflict Resolution nbsp;nbsp;nbsp;nbsp;nbsp;What does conflict resolution mean to me? Conflict resolution is when an impartial or neutral person puts a plan into action to resolve and settle issues within an organization or a team. In the business world today a great amount of focus is being placed on employees working as team unit to increase new ideas, distribute more job responsibilities among a larger group, and most important create a unified front and camaraderie. Along with advantagesRead More Conflict Resolution Essay1017 Words   |  5 Pagesprofessional to personal, they are all prone to encountering some form of conflict. John Dewey has designed a problem solving sequence with 6 (six) steps, listed and explained below, to facilitate resolution of these conflicts. nbsp;nbsp;nbsp;nbsp;nbsp;Since the way one deals with conflict within the relationship will affect how the relationship progresses, it is vital that one posse all the necessary skills to resolve conflict in a way that brings satisfaction to everyone involved. Dewey’s stepsRead MoreThe Family Mediation And Conflict Resolution Process4320 Words   |  18 Pagesmediation and conflict resolution process and techniques. The student endeavored on an educational journey to study mediation within the context of families as a means of resolving conflicts without resort to adversarial means such as litigation. Focus and attention was given to family dynamics, child development, the Texas Family Code, family violence, and facilitating of communication and dispute resolution. The components and benefits of family mediation and conflict resolution were introducedRead MoreConflict Resolution934 Words   |  4 Pagesto them she has licence and authority to watch them as she is their supervisor and they have to obey her commands. This statmemt of her escalted the whole issue and continued for a long time. This situation turned in to a big arguments and conflict that it had a great imapct on the productivity of work. There was a big loss of components as they were not able to process in a timely manner. Next day the staff meeting was called on by Manager and all the night staff were called to attendRead MoreConflict Resolution Strategies Essay1444 Words   |  6 PagesConflict Resolution Strategies Conflict has long been viewed as negative, and is usually associated with things as trivial as an argument to something as extreme as war, and is seldom seen as beneficial. In the team environment however, conflict can be very beneficial if recognized early and managed properly and can enhance team performance as well as relationships between team members. Conflict is inevitable as humans interact, because not everyone shares the same beliefs, values, opinions, levelRead MoreInterpersonal Communication And Conflict Resolution1439 Words   |  6 Pagesresearch resources that helped me understand my interpersonal communication topic, Conflict Management, and how theories, relevant skills and strategies can play a big role throughout the resolution and frequency of conflict among my peers. Personality Types and Development of Adolescents’ Conflict with Friends This study aimed to examine the developmental pattern of adolescents’ conflict frequency and conflict resolution with their best friends, and differences in these developmental changes betweenRead MoreConflict Resolution1281 Words   |  6 PagesIntroduction Everyone faces conflict in their lives on a daily basis. It is an accepted and expected part of life. Conflict is not a problem in itself - it is what we do with it that counts. You cant avoid conflict in your life, at home, at work, and even at play. Wherever people interact, there is a potential for conflict. That is not bad news because good things can arise, and relationships can improve through conflict, provided conflict is managed with thought and attention. The bad newsRead MoreThird Party Conflict Resolution2113 Words   |  9 PagesThird Party Conflict Resolution MGT/445 Organizational Negotiations March 11, 2013 | | | | Third Party Conflict Resolution

Pop art was a direct response to the commercial and...

Pop art was a direct response to the commercial and consumer society of modern time†. Explain why this might be true. Pop art was an art formed by artist expressing their views. â€Å"Pop art was a direct response to the commercial and consumer society of modern time†. Explain why this might be true. Pop art was an art formed by artist expressing their views on modern day society. Pop art originally emerged from England in the fifties; although it was not exploited in England, in fact during the fifties it wasn’t very well implemented. In the sixties, in New York, pop art began to have a high prospective. Many artists soon realized that pop art could be expressed in a variety of forms, this soon related to its commercial use.†¦show more content†¦In 1961 Roy Lichtenstein made use of the â€Å"Ben-Day dots†. This was the first time an artist had used this device. Lichtenstein exploited this and turned it into a signature for himself on his paintings of cartoon characters. Many Pop artists have attempted to and inspired an impersonal approach in to work trying not to offend any community. Although in many circumstances pop artist did impose their own views in their work, Pop artist took this opportunity to criticize society. Quadrant 1982: The piece of art work on the left which Andy Warhol had created criticized the way society is fixated on money. Warhol was an idealist. He had managed to survive W.W.II., he realized the important values of life. The Quadrant symbolized how society had always been. It shows the $ symbol in four different colors. This translated to people as different times but the same agenda, money. The â€Å"Ben-Day dots† led the way for commercial use of pop art. Lichtenstein used this to his advantage and exploited it. The â€Å"Ben-Day dots† was an efficient use in advertising. This device allowed unique paintings and large scale posters to be created. The more striking pop art was created by Roy Lichtenstein. Lichtenstein manipulated the way we see day to day objects and cartoon drawings. Reverie 1965: Roy Lichtenstein always enjoyed illustrating and implementing carton drawings into his work. He often read comic magazines to be inspired forShow MoreRelatedFrom The Different Pairs Of Artists That Were Given To1581 Words   |  7 Pagesand diverse works of art. Both, Andy Warhol and El Anatsui are prominent artists in their own fields and have made many more renowned pieces. The two artists, Warhol and Anatsui, have different techniques of expressing art, but can in some ways be comparable. Andy Warhol was a popular American Pop artist who had a prosperous career and was known for producing consumer culture pieces. Warhol was really drawn to advertising, popular culture and marketing in a world that was really starting up inRead MoreThe Role Of Television Advertising On Lifestyle And Purchase Behavior Of Youth Of Delhi / Ncr Essay3509 Words   |  15 Pagesadvertising in affecting lifestyle and purchase behavior of youth of Delhi / NCR. Abstract: Television is an integral part of our life and the advertisements on it play vital role in changing behavior of consumer through different techniques and patters used in it to persuade the consumers. The youth spent more time in watching television and they are deployed by the ads and satisfied too with the promise the advertisements are making with them. In this study the researcher aims to judge the roleRead MoreThe Digital Age in Music: How Advancements in Technology Are Re-Shaping the Industry3352 Words   |  14 Pageskeep up with for artist, producer, and consumer alike. New editions of textbooks in Music Business classes are issued each year, and changes are made in the industry before the semester is even over. Because of this, it is vital for the industry to not only not only be aware of what is currently going happening, but also be able to foresee the direction that the music business is heading in. In this aspect, it seems that we are at a turning point where consumer s and artists are taking advantage ofRead More Tracing the Rap/Hip-Hop Dichotomy in Popular and Underground Music3130 Words   |  13 Pagessame rate as the number of rap albums climbing the charts. And the growing evidence that, apparently, in order to achieve commercial success, each rap album must be more negative and offensive than the last does not help to address these criticisms. Unfortunately, the critics miss most of the rarely-seen other side of the genre: Hip-hop, rap music that is true the art forms roots of black empowerment and social progress. But black empowerment and social progress dont sell nearly asRead MoreAnalysis of the Music Industry30024 Words   |  121 Pagesparticular characteristics (Wikipedia), but it is undeniably a `vibrant artform (Arts Council England) and one which touches more people, in more ways, than any other art form. In commercial terms, music certainly generates a higher market value than the other arts, although a comprehensive market size for music in all its manifestations is impossible to calculate. Key Note has put a value of  £3.03bn on consumer spending on music in 2005, derived from three sectors: recorded music (which accountsRead MoreMaking Sense of Advertisements Daniel Pope8330 Words   |  34 Pagesbusiness history and on the history of American radicalism. He is the author of The Making of Modern Advertising (1983) and editor of American Radicalism (2001); he has written many articles on the history of American advertising, marketing, and consumer culture, and on the history of nuclear power and anti-nuclear activism. 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It was an extremely bold step in the early seventies when the Indian FMCG market was still dominated by multinationals. Several such companies headquartered in Kolkata were considering shifting out of West Bengal due to labor unrest and political problems. In 1978, Himani Ltd (incorporated as a Private Limited Company in 1949) had become sick unit and was up for sale. Himani, almost a 100 year old company with good brand equityRead MoreThe Effects of Music in Advertising6197 Words   |  25 Pagesmarriage of commerce and art {Billboard, 2003), the trend continues. In the past five years advertisers have been unrelenting in their appropriation of popular music to get the attention of youth, and there s no sign of the trend abating (Shea, 2004, p. 16). Advertisers use popular music in various ways to involve, engage, and ultimately persuade the potential consumer to purchase their product or service. Whether as foreground or background, music is integrated into commercials in one of several waysRead MoreMarketing Planning Process9555 Words   |  39 Pagescredibility Matrix 4. Appendix 4 : Implementation / Schedule of activities 5. Evaluation Report 6. References 1.0 EXECUTIVE SUMMARY Zimbabwe Newspapers (1980) Ltd is the oldest newspaper publisher and commercial printer in Zimbabwe, as well as being easily the largest publisher of newspapers, having dominated the industry for almost 120 years. The company is the proprietor of Zimbabwe’s leading daily newspapers, The Herald and the H-Metro and owns two

Personality Paper Essay - 674 Words

No two people are alike, and no two personalities are alike. A personality is made up of different characteristics, which help to define a person. Per the Myers-Briggs Type Indicator everyone has a four-letter personality type with 16 different personality combinations. These personality types affect everyone’s personal, social and work life. My four-letter personality type is ISFJ (introvert, sensing, feeling and judgment). There are many different personality types. The four dimensions of personality are: extravert or introvert; sensing or intuitive; thinking or feeling; judging or perceptive. Extroverts are energized by social interactions, like to be the center of attention and talkative. The opposite of extrovert is introvert.†¦show more content†¦Each type has unique gifts and talents that can be used in different occupations. ISFJ personalities are practical and motivated to provide for others in the careers that they choose. The ideal work environment for this personality type is to work alone on projects, work with known facts, use standard procedures, work in a friendly and relaxed environment. Careers that are suggested for someone with the ISFJ personality are interior decorators, nurses, administrators, managers, child care professionals, counselors, paralegals, religious workers, shopkeepers and office managers. Personally, I want to work in the Biotechnology field developing cures for sick children and adults. I would love to find the cure for cancer and lyme disease. If I can make a difference in someone’s life I will then be satisfied with what I do for a living. In relationships I tend to have a lot of emotions and intense feelings. I have a hard time trying to express these feelings to my spouse and tend to hold them in. When it comes to conflict I prefer to sweep things under the rug and pretend that they didn’t happen. I mostly do this to avoid more conflict with my spouse. This is a problem that most people wi th the ISFJ personality face. We do not express our feelings like we should until we are pushed to a limit and we explode in anger and say things that we should not say. From the information about personality traits, career choices, and relationships that I haveShow MoreRelatedGun Control Argument Essay757 Words   |  4 Pagesevery option that is available to me. This made it harder than it should have been to pick topics for my multiple essays. Choosing a topic determines the content of an entire essay. It is a very important aspect of writing. My indecision caused me to get behind on every essay that my english teacher assigned. As the class progressed I became better at choosing a topic. In my argument essay I chose gun control as my topic. Gun control refers to the debate on whether or not there should be laws againstRead MorePersonality As Predictor, Personality, And General Knowledge1305 Words   |  6 PagesPersonality as Predictor According to Kluemper, Bing, and McLarty (2014), a person’s reputation is based on their past experiences. Also, managers use a person’s past performance to predict the person’s future performance. This essay provides a definition of a measure and discusses how leaders measure the personality trait of employees to explain their job performance. Also, how managers use organizational past performance to predict future performance. Also, the paper describes how leaders use employeesRead MoreMy Writing Experience1159 Words   |  5 Pagesour writing. I’ve always been taught writing, but it’s not so often that I look back on our old essays or writing projects. If I look back, I can see how my writings improved, what and where my writing has changed and even find what hasn’t really changed. 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International Marketing of E-Bike Brands †MyAssignmenthelp.com

Question: Discuss about the International Marketing of E-Bike Brands. Answer: Introduction This report compares and contrasts two E-Bikes brands based on their effectivemarketing segmentation and product positioning techniques in the international market. International market is the process of doing business across the national borders by the companies. In the global marketing, it is crucial to understand how the products are perceived by the customers in the new market (Laker, 2017). For the discussion, Australian E-Bike brand Dillenger and German E-Bike brand Bosch is selected. Both the companies have expanded their businesses in the overseas market. Key objective of the report is to develop the segmentation and positioning responses based on the marketing fit design process for these two brands of E-Bikes. The comparison in the report will be done based on market opportunity analysis for both the companies in the different countries including market segmentation and market diversification. Along with this, positioning and market fit requirements i.e. target customers, m arketing mix and consumption and buying patterns will be considered. At last, segmentation requirements will also be considered for both the companies. The brief description of both e-bike brands is as follows: Dillenger Pty Ltd Dillenger Pty Ltd started its operations in 2007 as a company in Queensland, Australia. With the quickly developed production models, company has sustainable growth in the Australian market. New technologies in the electric bikes and intelligent motor controllers are the reason of huge improvements in the quality and reliability of electric bikes. Due to the reduction in the cost of electric bike components, the sales of e-bikes have enhanced. The market of Dillenger has improved in the last 3 years and its products are now sold in all over the world (Dillenger Pty Ltd, 2017). Bosch E-Bikes Systems Famous e-bike company Bosch started its operations in 1951 in Germany and now it has a strong presence in the market. In current time, company has over 70 leading bike brands in all over the world. Company provides high quality, powerful and reliability drive units along with durable batteries that make e-bike successful. Bosch E-Bikes Systems is working on the future of mobility and economic and ecologic sustainability. The company has around 10,108 associates and it has strong service network to ensure widespread availability of both products as well as services (Bosch, 2018). Comparison Australian E-Bike brand Dillenger is famous company among the Australian consumers and the company has expanded the business in the UK market. On the other hand, German E-Bike brand Bosch has expanded its business in the US market. There are some factors that can be analyzed while comparing these two E-Bike brands. Market opportunity analysis Dillenger Australian E-Bike brand Dillenger has expanded its business in the UK market. There are various market opportunities in the country for the growth and development of E-Bike business. The UK Electronic bike market is one of the developing markets for the overseas companies. The total e-bike market in UK is estimated to be worth 1.5 billion. The market is growing by around 5% per year that is beneficial for the company Dillenger. Along with this, the sale of new e-bikes is estimated to be 800 million and this data reveals that the Dillenger will have hike in the sales in UK market. Dillenger has opportunities to grow in the market as the UK bike market is highly fragmented (Peace, 2017). There are various market growth opportunities in the e-bike market for the overseas companies: Despite of increase in the popularity of sports vehicles, large number of e-bikes are sold in the country, The wellbeing and health benefits are associated with the electronic bikes, The government infrastructure investment is high in various cities of UK, Rapidly growing electric bike segment in the UK market that makes cycling more easy to both older generation as well as commuter, and Existing consumers are spending more amounts on using electronic bikes (Oortwijn, 2016) Bosch e-bike systems On the other hand, German E-Bike brand Bosch has expanded the business in US market due to some market and business opportunities available in the market. The sale of e-bikes is expected to be doubled in US market. By the expansion in the US market, Bosch has become leader in the e-bike market. Bosch e-bike systems provide high quality drive system in the e-bikes (MacArthur, Dill Person, 2013). In the US market, the electric bikes are growing in popularity. The continuous trend is enhancing number of electric bikes models and styles. By the growing trend, Bosch e-bike system is able to set success in the growing market. There are around 200 million electric bikes ridden today and it is predicted that industry will grow to 2 billion by 2050 (Willem, 2017). Market segmentation Market Segmentation Dillenger Bosch Demographical, geographical, and psycho-graphical segmentation, Middle income families, and higher income groups segmentation Psychographic, Demographic and geographic segmentation, Business to business segmentation, Business to consumer segmentation Market diversification In the UK market, Dillenger is able to maintain its strong position by diversifying its product and services. For the Dillenger diversification is not as risky as it has launched variety of e-bikes in the market with its own brand. The products of Dillenger have created the sense of demand in the UK market o n the launch of new products (Langkos, 2014). In order to position itself in the US market, Bosch e-bike systems have adopted market differentiation strategy. Bosch in the UK market diversifies into new products and markets including the global group and trailer sector. Along with this, Bosch has adopted niche strategy, mission marketing strategy, diversified its marketing mix and provides cheap products as compared to its rivals. The company has new and diversified range of e-bikes. Positioning and market fit requirements Target customers In UK market, target market selected by Dillenger is based on the demographical, geographical, and psycho-graphical segmentation. The target customers are rural households deprived of basic electricity, middle income families, and higher income groups who are conscious for the fitness and contributor to green energy. On the other hand, target customers by Bosch in UK market are based on various factors including income, age, region, attitude, behavior and consumption patterns etc. Bosch basically uses a mix of psychographic, demographic, and geographic segmentation strategies. Company uses differentiating targeting strategy and targets the customers from automobile companies from the diversified strategies, professionals and executives and upper-class social group (Ferrell Hartline, 2011). Marketing mix Marketing Mix Dillenger Bosch Product Electric cars, electric bikes, spares like electric bike kit spares, accessories i.e. safety, storage and tools Mobility, industry and trade services, software solutions and various vehicles Price Competitive pricing strategy in UK market, special financing options (Keegan, 2002). Different pricing strategy of different product category, competitive pricing strategy is followed Place Various stores and logistics centers i.e. UK warehouse, UK dispatch, spares inventory and returns centre Distribution form independent Bosch dealers and retailers in US, Stores and Bosch offices available in the country Promotion Personal selling, Advertising on various media i.e. television, newspaper and magazines, publicity by road show and free trails for the new customers and credit and finance schemes Direct approach- Direct interaction with regular trade channels, Media Branding- Local paper, Regional TV channels, automobile and trade magazines, Direct market promotion- Auto shows, Rally events, sponsor of local events (Fahy Jobber, 2012) Consumption and purchasing patterns The buying or purchasing behavior of the consumers for e-bikes in UK and US market are as follows: Buying patterns Dillenger (UK market) Bosch (US market) Satisfied with the mileage of electric bikes, Satisfied with the sales after services, Buy e-bikes due to its speed, Satisfied with the speed, power, battery life and appearance of e-bikes (Kazmi, 2012) Positive attitude towards e-bikes, Buy e-bikes to enhance cycling frequency, Use e-bikes to reduce travel time, Buy e-bikes to replace the cas Segmentation requirements Demographic variables In the demographic factors, Dillenger focuses on the age, income and occupation of the customers. In the income factor, company focuses on the high income level customers who are also contributing to the environmental sustainability. The key segmented group for the e-bikes are 18 years and above. All kinds of people are targeted i.e. business people, students, servants etc (Cateora, 2008). On the other hand, Company Bosch focuses on the young professionals and students for the sale of e-bikes. Students are targeted who are living far away from the college campus and using public transport. Company basically focuses on those students who do not live with their parents. Along with this, company is focusing on young professionals who travel daily for their work by the public transport. Lifestyle segmentation In the UK market, Dillenger targets the consumers based on the lifestyle segmentation. The company is targeting upper middle class people with stylish design and looks along with the affordable prices. Further, company also targets the corporate executives who prefer to travel by the public transports to reach their work station. Bosch has targeted family size in the market and in this segment, people of high class, and high income group are focused by the company. The e-bikes are helpful in the contribution for the sustainability of the environment. Conclusion From the above analysis, it is observed that both the companies are doing well in the global market. It is analyzed that companies have different marketing and positioning strategies while operating in the overseas market. The customers in UK and US market have different preferences and requirements and it is important for the companies to understand those requirements so that their requirements can be fulfilled by the products and services. Dillenger and Bosch, both the companies are market leader in terms of fulfilling market fit requirements for e-bikes. With the increased air pollution in the environment and scarcity of fuels electric bikes, there is the high demand of electric bikes among the customers and both e-bike brands are successful in meeting the requirements of the customers in different countries. References Bosch, (2018). Everything about the eBike. Retrieved on 3rd February 2018 from https://www.bosch-ebike.com/en/experience-ebike/experience-ebike/ Cateora, P.R. (2008). International Marketing (13th). NY: Tata McGraw-Hill Education. Dillenger Pty Ltd. (2017). Dillenger Electric Bikes. Retrieved on 3rd February 2018 from https://dillengerelectricbikes.com.au/about-dillenger/ Fahy, J. Jobber, D., (2012). Foundations of Marketing. (4th). Maidenhead: McCGrawHill Ferrell, O. Hartline, M., (2011). Marketing management strategies. New York: South-Western. Higher Education. Kazmi, S. Q., (2012). Consumer Perception and Buying Decisions: International Journal of Advancements in Research Technology. Volume 1(6) Keegan, (2002). Global Marketing Management. IND: Pearson Education India Laker, L. (2017). Rise of the ebike: how going electric could revolutionise your ride. Retrieved on 3rd February 2018 from https://www.theguardian.com/lifeandstyle/2017/sep/16/rise-of-the-ebike-how-going-electric-could-revolutionise-your-ride Langkos, S. (2014). Marketing Plan with product diversification strategy. Retrieved on 3rd February 2018 from https://www.researchgate.net/publication/265466588_Marketing_Plan_with_product_diversification_strategy_Case_study_of_Media_Strom_SA_Athenian_Bedmatress_Company MacArthur, J., Dill, J., Person, M., (2013). E-Bikes in the North America: Results from an online survey. Retrieved on 3rd February 2018 from https://docs.trb.org/prp/14-4885.pdf Oortwijn, J., (2016). Growth of UK E-Bike Market Estimated at 20%. Retrieved on 3rd February 2018 from https://www.bike-eu.com/sales-trends/nieuws/2016/11/growth-of-uk-e-bike-market-estimated-at-20-10128028 Peace, R., (2017). Brexit Looms Over UK Market Where E-Bikes Boom. Retrieved on 3rd February 2018 from https://www.bike-eu.com/sales-trends/nieuws/2017/7/brexit-looms-over-uk-market-where-e-bikes-boom-10130459 Willem, J. (2017). USA E-Bike Market Doubles in Units and Value. Retrieved on 3rd February 2018 from https://www.bike-eu.com/sales-trends/nieuws/2017/9/usa-e-bike-market-doubles-in-units-and-value-10131284