Organizational behaviour Essay Example | Topics and Well Written Essays - 2000 words

Organizational behaviour - Essay Example Company Profile 2ergo Group PLC is a proficient player in the mobile trade and marketing and is based in Salford Quays in England. Its areas of specialisation include, provision of software solutions, mobile entertainment, mobile website, mobile news. Their services are utilised in smart phone and mobile phone marketing, smart phone applications, mobile ticketing and coupons and secure payment solutions. It merges its inventive mobile technology together with its prowess in professional services to guide other smaller companies to improve and implement their mobile strategy. Companies that rely on their professional advice include Fox Sports, Aviva, Australian Broadcasting Corporation, Fidelity and Procter and Gamble (2ergo Group PLC). They consult on how to enhance their customer relationships, boost their sales, cut down on costs and end to end mobile solutions. The company headquarters are in the UK and it has been on the forefront in facilitating innovative mobile business strate gies across regions and different sectors. The company has spread its wings in Australia, Latin America, North America and India. Additionally, it is listed in the London Stock Exchange. The company has enjoyed a rise in revenue over time owing to quality customer service, diversity in its goods and services, customer loyalty and sound business policies. Through partnering with like-minded players they have cut down on costs, opened new branches and increase in sales and revenues. Its performance has been recognised in the global scene through receipt of various awards including the Salford Business Award Deloitte Technology Fast 50 Winner Mobile Star Awards – Winner, Mobile Advertising and Marketing Awards (MAMA), MMA 2009 Global Awards – Finalist and The Revolution Awards (2ergo Group PLC). This goes ahead to prove that the company’s organisational behaviour is impressive and can be adopted by other companies to improve their performance. Coping with Technolog ical Changes and Innovation The mobile market has evolved rapidly in the recent past calling for far-reaching changes in the operations of the company (2ergo Group PLC). The company has made changes to keep up with the global standards in technology. The Group has focuses mainly on technological advancements by investing a substantial amount of resources towards the course strengthening their capabilities to offer unmatched customer service. The company has received several awards owing to their innovativeness and technological advancements. The company has devised the following ways to cope with technological changes and innovation. These include: 1) Partnerships The company has formed partnerships with leading companies in different fields so as to diversify their products and services and boost their sales. It has partnered with several global companies including NCR, Procter & Gamble and 3M (2ergo Group PLC). This association has attracted more partners including two top restaur ants in the US and Australia boosting their revenue and their customer base. This has led to the creation of the PizzaExpress app which has led transformation of online retail payment which received massive response from their customers. In conclusion, partnerships have