McDonalds Corporation :: GCSE Business Marketing BTEC Coursework

McDonalds ResturantFrom just one restaurant in San Bernadino, California, run by two brothers, McDonalds has grown to become the lift out k straightwayn and most popular fast food restaurant train in the world.The first McDonalds undetermined in 1948. The franchising operations concisely became McDonalds Corporation in 1955.As most of the world now knows McDonalds as the home of the Big MAC, the first restaurants had a pretty different main menu item, hot dogs.Ray Kroc bought out the McDonald brothers, mackintosh and Dick, for $2.7 Million in cash in 1961. Krocs prototype insert in Des Plaines, Illinois, is now a museum.Also in 1961, Kroc capable Hamburger University in the basement of a McDonalds restaurant, in moose Grove Village, Illinois. By 1963, McDonalds was selling a million hamburgers a day. The company went public in 1965. In 1967 the opened their first internationalist restaurant in Canada. In 1971, McDonalds restaurants opened in europium and Australia.Their sign ature Big MAC wasnt introduced until 1968 and the first drive-thru McDonalds was opened in Sierra Vista, Arizona in 1975. About half of McDonalds sales were accounted to drive-thrus in the late 1990s. Their winning strategy has remained an unaltered through the years. It provides quality food and fast service, in a sassy environment at an affordable price. It has been noticed throughout the running of McDonalds that they tend to market to the eyes of children with Ronald McDonald as their notorious spokesclown that is recognized by 96% of American children. Also, in 1998, McDonalds signed a long deal with the Walt Disney Company to include Disney merchandise as giveaways in its able Meals.The Made for you concept menu was also introduced in 1998. It was introduced to revamp kitchens and levy sandwiches make especially for the consumer. This was to keep food fresher. It is a computer establish production system. McDonalds developed the software itself. The new system result also replace the batch method where food is often made before the consumer enters the restaurant. In 1998, McDonalds, in order to remain strong, tested the McDonalds Big Xtras or MBX which was a potential hit. The MBX was a 4.5-ounce burger launched mainly to repugn with Burger Kings Whopper. It was also reminiscent of the1980s McDLT, In 98 they also brought back the Filet-O-Fish which in 1996 had been replaced by Fish Filet grand. On a promotion basis, they offered novelty sandwiches, like Cheddar extend and the McRib.