'Tesco Fail in Japan\r'

'Management Decision Case : Tests Serves Up Nipponese Expansion Given the highly competitive spirit of the Japanese retail food mart and sorrow of global leaders Wall-Mart and diligent to successfully disseminate the Japanese market, do you believe Decos decision to outspoken Tests Express is a good idea? why or why not? Not a good idea. Why? Cultural differences between the I-J market and the Japanese market for groceries. Japanese doesnt want smorgasbord (even Walter and Careful failed).So, it s catchy to penetrate into Japanese market Tests needs volume (to make profit) ascribable to the operation cost. Japanese only wants their local mathematical product (since there is already 40000 doojigger store in Japan) Quality & Standard. The reason of Walter n Careful failure was the quality since Japanese is willing to net income for higher-quality food that is convenient. Come with express first save no capability since their model works with larger supermarket (risky) Japan, the worlds third-biggest securities industry market remains a difficult country to make money from as world-wide retailersHow would you describe the retail strategy for Tests Express as it expands in Japan? Unique mix of convenience store and supermarket featuring higher-quality fresh food, ready-made meals, and certain supermarket items lay down in its larger, traditional Tests Supermarket. Convenience store pass quality, ready-made food and limited supermarket items (not currently served by traditional Japanese convenience stores such as 7- eleven, Lawson, Circle-K Skunks, or the larger more traditional grocery stores such as Neon and Aide) Focuses on the language of fresh ready-made foods.\r\n'